Hawkers Co. is a successful company in the field of selling sunglasses, having sold millions of them by now. However, its story of origin is humble, and its success has been coupled with bringing the right players into the company. Alejandro Betancourt Lopez is one of the players as he is a visionary investor who brought groundbreaking ideas to the company’s founders at the right moment.
The company, Hawkers Co., was launched in Spain by four allies who had an original thought of introducing their version of Craigslist. The project faced a major issue of inadequate funds when it was starting. However, the allies discovered major success when they sold some pairs of sunglasses that they had purchased from California. In four years, after resulting in retail sales, they began selling over €60 million worth of products.
Knockarounds were the original sunglasses that the allies started selling, and the brand was successful from the very beginning. However, in their quest to expand their business reach by spending more money, they created glitches in the inventories. Even though they were selling massively, it was hard to keep profits. They connected with Alejandro Betancourt Lopez at that time, and they asked him to manage the company’s finances as he had huge success with O’Hara Financials. Alejandro Betancourt Lopez is now the current President of Hawkers.
Alejandro Betancourt Lopez was able to market the company by manipulating an opportunity that few were aware of in the mid-2010s. He decided not to rely on expensive traditional ways of marketing but rather on modern social media marketing. Therefore, he embarked on Instagram and looked for ways that he could get the word out while increasing the ROI.