Along with diversification, Kotick also mentioned the possibility of cross-pollination between the Activision and Blizzard brands. He stated that he expects some Activision games to be released under the Blizzard banner. According to Kotick, Activision Blizzard has nearly 20 different business units that have grown into separate companies (Activision Blizzard also owns King Digital Entertainment).
The intense trading day follows a week of increased scrutiny from Wall Street analysts regarding the company’s future. In the wake of this scrutiny, Bobby Kotick was grilled by an analyst about the company’s reliance on the shrinking battle royale genre. In response to this question, Kotick pointed to the company’s diversification strategy. Kotick said, “I do not think we will be a single-player game company forever.”
Bobby Kotick said that Activision Blizzard’s biggest brands include Call of Duty, Destiny, and World of Warcraft. In a Q&A following his talk, he also said that the company’s biggest game is Call of Duty. Kotick’s first job out of college was as an assistant to his dad in their New York City office, where he was hired as a secretary at $11.50 an hour. “It was not a glamorous job, but the work was interesting, and I learned the technology.”
After pursuing a BA in economics and graduating from Princeton University, Kotick worked for two years at Arthur Andersen & Co., which later merged with Coopers & Lybrand to become Accenture. He then moved to San Francisco and joined Michael Dell’s venture capital firm, Innovation Works, before joining Activision in 1982 as its first employee.
Kotick has worked at several companies, including McKinsey & Co., Procter & Gamble, and Scott Paper Co. He was a senior partner at McKinsey before joining Activision Blizzard in 1994 as the Vice President of Finance. “I had a great time there for about three years,” he says. “It was enjoyable to be part of that company, but I got tired of going to work every day and doing finance.” He left co-chairman and CEO Bobby Kotick to take over as CEO in 2001 when the company was struggling financially due to poor game releases and increasing competition from Electronic Arts with its Madden NFL football franchise.
Connect Bobby Kotick at professional network: http://Linkedin.com/in/bobbykotick