Whitney Wolfe: Creating Empowering Online Spaces for Women


Whitney Wolfe is considered one of the most important women under 30 in tech. At 29 years old, the founder and CEO of bumble, a feminist dating app, has a net worth of $230 million. The application, was launched in 2014, has more than 35 million users is valued at 1 billion.

Whitney Wolfe was born in Salt Lake City, Utah and attended Southern Methodist University and was a Kappa Kappa Gamma. Wolfe majored in international studies and studied abroad in the Sorbonne University in Paris. Connect with Whitney Wolfe by visiting her linkedin account.

Empowering women is a cause close to Whitney Wolfe’s heart, especially a female CEO and founder in a field dominated by “tech bros”.

Prior to founding Bumble, Whitney cofounded Tinder in 2012 and was the company’s Vice President. However, Wolfe left Tinder in 2014 due to sexual harassment from her ex-boyfriend and fellow co-founder. Initially, Whitney Wolfe was not keen on remaining in the online dating scene, instead, she wanted to establish an online social space for women. However, Wolfe was contacted by the founder of Badoo, Andrey Andreev, with the goal of creating a dating platform.

Whitney wanted to change the dynamic in which men and women interacted. Bumble, which is considered a feminist dating platform functions differently than tInder. In Bumble when a heterosexual match is made, the women must contact the men first, otherwise the match disappears. By doing this, Bumble puts women in control. The app’s adverts echo its feminist ideals, with slogans like “Be the CEO your parents always wanted you to marry”.

Wolfe’s efforts to create online social spaces for women carry through within Bumble. The company launched Bumble BFF in 2016, which instead of helping women find dates, helps users find friends.

Most recently, Bumble Bizz was created as an online networking space for women. According to WhitneyWolfe, users were already using the app to network before Bumble Bizz. Bumble Bizz will follow the same format allowing women to make the first move, this is meant to reduce instances of inappropriate behavior, by allowing women to be in control. Furthermore, the company started hosting events and pop up spaces for women with content related to enhancing their careers.

More about of Whitney Wolfe: https://www.crunchbase.com/person/whitney-wolfe

 

Comments are closed.