Tag Archives: influential executive woman in the music industry

How Desiree Perez Enhanced the Image of Roc Nation

Being an influential executive woman in the music industry is no joke. Some to try to rise to that level but lose the momentum when they are half-way the journey. These are the kind of odds Desiree Perez has beaten to become a powerful executive female artist. According to a 2017 release Billboard, Perez was among the 100 top influential women in the music industry. The kind of recognition she has received is unimaginable. This has brought her name into the legendary book of the marketing department heads, promotion managers, top record label presidents and legendary executive musicians.

As a legendary musician, Perez is committed to discovering new music talents, making contract negotiations, keeping the rights of music artists protected and producing new records. Although it’s Jay-Z who founded Roc Nation, it’s Perez who came to lift its image above a record label. Besides publishing music, Perez and her partner are also involved in TV and film deals, merchandising, and touring. Some of the big names Roc Nation has signed on include Santigold, Wale, NO ID, Timberland, J. Cole, Calvin Harris, Rihanna, Rita Ora, and Shakira. In 2013, Roc Nation was expanded to accommodate sports management subdivision.

Perez is the COO (Chief Operating Officer) of the company’s full-service entertainment. She oversees all the labeling and publishing activities of the Roc Nation. She helps the music artists to come up with promotion and marketing strategies and she also coordinates company’s music tours. Together with Jay Z, Des Perez has run SC Enterprises for a long time. Perez is a strong negotiator with exceptional abilities in crunching numbers. According to some articles, her history is so unique that even the Empire’s Cookie won’t raise anything against it. She played an exceptional role in the Rihanna Samsung deal and also negotiated the Beyonce Formation stadium. Perez is a committed member of the Hova Circle of Influence and is married to Juan Perez.

https://www.linkedin.com/in/desiree-perez-0009a413a/