Lime Crime and Cruelty Free Cosmetic Products

Lime Crime is a cosmetic company that focuses on creating cool makeup products that are both vegan and cruelty-free. Their products are made in Los Angeles, California. Their products could be considered a retro throwback to 90’s makeup. Their product line focuses on a few specific cosmetic products. The company’s diamond crushers are lip toppers that can also be applied to other parts of the body.

Is This Business Really Cruelty-Free?

Many people don’t know that a lot of commercial makeup products are tested on animals. This is to make sure that they are safe for human use. Lime Crime is certified through PETA and The Leaping Bunny Program. This campaign was created by the Coalition for Consumer Information on Cosmetics. It was specifically designed to bring awareness to the number of cosmetic products that are currently tested on animals. A huge problem with modern animal testing is that it’s still very unregulated. Toxicology tests are administered to mice, rats and other animals. PETA claims that over 100 million mice are killed in laboratories every year in the United States. Lime Crime assures its customers that all of its products are not tested on animals. This also means that they exclude any products that are produced by animals. Reading the labels on makeup products may be extremely difficult. Makeup companies in the United States are regulated by the Food and Drug Administration. The FDA only requires a basic declaration of the ingredients used. Buying products from this business ensures that all of your makeup will be safe for vegan use.

Who is the founder of this company?

This company was founded by Doe Deere. She currently also serves as the creative director of the company. She started the business with a very simple philosophy. She wanted to make vegan cosmetic products that have mass appeal. Much of the style of her brand fits into the overall vibe of California. Her business culture also has a strong viral internet presence. She reaches out to customers through sites like Twitter, Instagram and Facebook. This is also what has helped her company gain a substantial following over time.

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