Honey Birdette Launches US E-commerce, Reveals Plans for Rapid UK Retail Roll-out

Australia’s first sensuality boutique Honey Birdette has launched their U.S. e-commerce website and also disclosed plans to take their UK retail portfolio from only three stores to at least 40 by the end of 2018.

Entrepreneur Eloise Monaghan founded the Australian lingerie brand in 2006. The brand decided to launch the U.S. site after experiencing a 374 percent increase in U.S. online sales over the past one year.

Honey Birdette is also targeting the United States for retail openings and at the same time aims to increase their UK store count rapidly. The brand opened their first store outside Australia in London’s Covet Garden. Shortly after that, they opened two more stores in Leed’s Victoria Gate and Westfield White City.

Recently, the Australian lingerie brand revealed that they have ten more openings in the UK, including at Leeds, Newcastle, Westfield Stratford, and Liverpool. Also, the brand is targeting 40 stores by the end of 2018. In Australia, they already have 55 stores and are targeting additional premium locations in Europe.

About Honey Birdette

The concept of starting Honey Birdette was conceived in 2006 over a glass of sparkling wine between two great friends. They felt tired of being unable to get provocative lingerie as well as luxury bedroom accessories. This sense of exhaustion prompted them to look for a way to inject a sense of sensuality into the bedroom. Entrepreneur Eloise Monaghan was impressed by their discovery and launched this brand in the same year to meet the needs of the community.

Honey Birdette boutiques are unapologetically sensual and flirty, with champagne and lush champagne. The brand’s clients are now able to create the ultimate boudoir with the broad range of custom-made accessories such as luxurious massage candles, leather crops, cuffs, collars, and harnesses. Honey Birdette’s aim is to make products that empower women and also entertain them.

For further information on Honey Birdette follow them on Facebook.

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