Fashion Trends and Chris Burch

Chris began his career while an undergraduate at Itchica College. Together with his brother, bob, they started Eagle Eye growing to $ 165 million before thy sold it. Burch is a shrewd entrepreneur with quite a diverse business background in multiple industries. He has stakes in fashion, real estate and technology. At the moment, he heads Burch Creative Capital. This venture boasts of brand portfolios such as Ellen DeGeneres ED, Poppin, Cocoon9 and Nihiwatu.


In describing the way technology and fashion are intertwined, Chris Burch said that both the fashion and technology industries have experienced changes. It is curious to note that the two industries have continued to grow together. By and by technology is fashionable as fashion later is considered technologically fashionable. The past and the current shed light on how these two industries are going to look in the future.


Yesterday and Today


Consider the boom box that was used in the 70’s and how it progressed to the Walkman. The boom box allowed its owner to play music on the one cassette deck and record on the other deck. In the 90s, the Walkman became the sensation and everyone wanted to have a personal experience. Ten years later the market had another newcomer: the iPod. Clearly technology has continued to grow based on what the majority will consider fashionable.


Synthesis of technology and fashion is always happening. The designer, Anouk Wipprecht, merges technology and fashion. He believes technology is a place of experimenting. The more one is immersed in technology the more they get ideas which are seemingly endless.


The Future


Consider the helmet that is used by riders. The head gear limits one from viewing the surrounding. In order to deal with this limitation, a system was created by Anna Haupt and Terese Alstin where riders would wear what looks like an airbag around the neck. Upon impact, the air bag would pop up and protect impact with one’s head. Consider Segra Segra who recycles bicycle tubes to make jackets. Fashion and technology are teaming up to create energy. Newly created clothing will capture kinetic energy emitted when one walks or runs. This energy will then be used to power watches and mp3s. Soledad Martin is thinking of shoes which can charge one’s phone while walking or running.


A Team


Technology and fashion work well together. The Google Glass, for instance, was not well received until they were showcased by Diane Von’s models on the catwalk. When people are thus encouraged to venture into the unknown through demonstration they readily fold.


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