Doe Deere’s Belief in Fantasy and Possibility Help Create Lime Crime Success

 

Doe Deere might not be your typical success story, because frankly, she loved dreaming of unicorns and other fantastical creatures. She stayed true to herself and created the Lime Crime makeup company, which maintains a dreamy, whimsical quality.

The young businesswoman was born in Russia and moved with her family to New York City, exploring various careers before settling into the competitive world of cosmetics. Doe Deere even sang lead in a fairy take rock band called Sky Salt. She met her husband Mark in the band where both collaborated perfectly, but unfortunately, Sky Salt disbanded in 2006.

Doe Deere stayed with Mark and began playing around with makeup development. Doe Deere always enjoyed wearing bright colors in hair, clothing and makeup but was finding it harder and harder to locate vivid cosmetics. So, the fearless entrepreneur decided to launched her own brand in 2008, and that is how Lime Crime was born.

Doe Deere’s many fans often ask for her advice in starting a company, and she offers simple but smart advice: Be yourself. Doe Deere believes that each of us are born with a special talent or two, and when we recognize our gift or gifts, to soar high and create a business.

Her Lime Crime makeup palettes symbolically stand for freedom, because Doe Deere’s palettes are bold and crazy beautiful in color. If you wish to wear green or bright blue lipstick or a red eye shadow, you will find your edgy makeup there. That is how different and modern her cosmetics line has become. It’s finally hitting the red carpet on stars like Katy Perry, and even the bigger makeup companies are now branching out and duping the vivid colors found in a Lime Crime palette. Suddenly, it’s really cool and okay to use makeup for self-expression without fear of judgment.

When it comes to the whole package of how we appear to others, we concentrate on hair, clothing and makeup. That’s what Doe Deere learned while taking classes at FIT in New York City. It’s self-expression, and some of us adore bright colors in all three areas of self-image.

Doe Deere believes that social media is the best way to connect to her fans and to keep her Lime Crime company relevant and growing. You can find Doe Deere and Lime Crime makeup on Instagram where her followers have just increased to two million plus.

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