Category Archives: Reputation Reviews

Two Sides to the Coin of Reputation Protection

Most business owners and entrepreneurs are coming to the sage conclusion that they must manage their Online Reputation Reviews. Understanding a reputation must be properly and effectively managed is one thing. Knowing how to perform the requisite tasks is another. The tasks may not be difficult, but they are involved. The steps necessary for corrective reputation management are deliberate and should be performed appropriately and with the right attitude. Failure to follow the right steps simply means a reputation is going to suffer. What is the value in that result?

The right move, at this point, is venturing into answering questions about whatstepsneed to be taken to fix things that may have gone south for a previously good reputation.

One step to take is to make a strong investment in cybersecurity. Engaging in search engine optimization and publishing press releases are common responses to questions about what should be done to fix a reputation. Preventive measures are extraordinarily helpful as well.

Hackers can get into a computer system and procure a lot of sensitive information. Once the information is acquired, a document dump could occur that might prove extremely embarrassing for a business. Hacking may not even be necessary for sensitive information to make itself known in the online public arena. Sometimes, very poor cybersecurity oversights lead to outright disasters – avoidable disasters.

Answering email links could lead to being drawn into a phishing scheme. Forgetting to protect a password could be another example of an oversight that leads to potential reputation devastation. Managers must be sure employers are up to date on all the basics of cybersecurity. Installing exceptional antivirus and firewall software helps as well.

Living in a cocoon, however, does not help whatsoever. Businesses need to invest in software that aids the tracking of the mention of the business’ name online. Monitoring social media is extremely important. Being on top of anything negative or controversial published online leads to being able to take steps to fix things.

A combination of preventive measures and proactive steps can yield exceptional results. Business owners do need to do both to keep a reputation intact.