Monthly Archives: June 2017

EOS Lip Balms Will Make it Hard to Choose Your Favorite

EOS lip balms are not your run-of-the-mill lip balms. From its unique orb shape to its countless and tantalizing flavors, this is one different lip care item you will want to have in your bag. With so many flavors to choose from, you will want to have one in your car, at the office, at school, and at home, as well. There are too many fun EOS flavors to just pick one favorite.


You can choose form the Organic Smooth collection, the Visibly Soft, Shimmer Smooth, or the Organic Smooth Sticks. They are all made from organic and natural ingredients that you can feel good about putting on your body.


The Organic Smooth Spheres come in fun flavors like Passion Fruit, Honeysuckle Honeydew, Blueberry Acai, Pomegranate Raspberry, Sweet Mint, Strawberry Sorbet, and Summer Fruit. There are also Shimmer Smooth Spheres that will add a hint of shimmer to your lips with the Pearl or Sheer Pink flavors. the Visibly Soft Smooth Spheres come in Vanilla Mint, Blackberry Nectar, and Coconut Milk. And if you’re into the stick form over the orb shape, then you’ll love the Sweet Mint, Vanilla Bean, and Pomegranate Raspberry flavors. Buy here,


The Organic Smooth collection is made with shea butter, vitamin E and jojoba oil to keep your lips feeling pampered all day. These orbs are 100 percent natural and 95 percent organic and will glide on your lips easily. The twist-off top makes for easy application, as well. Hop over to this page.


The Visibly Soft orbs are 99 percent natural and are made with shea butter and vitamins C and E and are enriched with nourishing and conditioning oils, see more on


The Shimmer Smooth Spheres are infused with vitamin E, shea butter, and jojoba oil to give you the smoothest lips ever with a hint of shimmer and a soft hint of pink.


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EOS and Its Growth Story from a Startup to an Industry Leader in the Lip Balm Industry

For more than a century, the lipstick industry was ruled by Chapstick which was coming either with active ingredients or tasteless original flavors in cylindrical tubes. The other players in the sector were also not interested in making any innovation to the products, and the products were indistinguishable. Also, all these products were focused on cutting the costs to compete with price rather than quality or diversity. Almost a decade ago, Sanjiv Mehra, the co-founder of EOS, noted that people were simply applying the lipsticks and were not found to be enjoying it. With that insight, he and others founded the startup firm Evolution of Smooth or EOS in 2010 to give tailor-made experience to the customers.


The brand decided to come out of the cylindrical tube which was a trademark for the industry until then and introduced in orbs, reports Fast Company. Additionally, the founders went for an innovation of satisfying all the five senses including color, smell, taste, etc. Though the ingredients of the lip balm were based on organic products, it was still priced at around $3, similar to other lipsticks available in the market. To emotionally make a connection with the product, they introduced a tagline “The lip balm that makes you smile.” Fantastic video here.



Marketing EOS Lip Balm

While coming to marketing, they carefully created the product aiming women, and Target and Walmart decided to sell the product. In the meantime, the founders also set up a production facility to ensure consistent supply to the market. Targeting millennials were the next big task, and Mehra and the team went for influence marketing by focusing beauty bloggers who promoted the products through their channels. Also, the brand endorsed the programs and music videos of Britney Spears, Miley Cyrus, and more. It also created a significant social media presence. At last, it also partnered with other brands and offered diverse products like Alice in Wonderland collection by working with Disney. It has really paid off, and currently, the brand is selling more than one million units a week.


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Jim Tananbaum Talks About Helping Healthcare Companies

From the time that Jim Tananbaum was first a part of the healthcare industry, he was always working to make sure that he could provide people with the options that they needed. He wanted to show people that they could do more with the options that they had and that things would get better if they knew the right way to do different things. Jim Tananbaum wanted to make the health industry better and made sure that he was always working to do it through the creative ideas that he had. Jim Tananbaum saw that the healthcare industry was lacking with some of the financial options that they had. He wanted to show people that they could, in fact, get what they wanted out of the industry and that they would be able to see major changes when they took advantage of the opportunities that were available to them in the industry.

Jim Tananbaum did an interview where he talked about Foresite Capital. He made it known that he had always worked to make sure that things would get better and that he would be able to make major changes in the industry. This was one of his main goals with Foresite Capital and something that he was confident in. Jim Tananbaum has come a long way from simply working in the healthcare field and has actually begun to improve it through Foresite Capital. With the company, he is able to give the industry everything that it needs so that people can get what they want out of it. You can visit his page.

Despite the fact that Jim Tananbaum is a medical expert, he is also a financial expert. He has worked hard to combine these two principles and that has made him better at what he does. It has also given him a chance to try new things with the options that he has. Jim Tananbaum knows the right way to do things and works hard to give the medical industry (as well as the financial industry) everything that they need with the options that they have for success in different areas of work. Check out Medium to know more.

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