Monthly Archives: November 2016

Lime Crime and Cruelty Free Cosmetic Products

Lime Crime is a cosmetic company that focuses on creating cool makeup products that are both vegan and cruelty-free. Their products are made in Los Angeles, California. Their products could be considered a retro throwback to 90’s makeup. Their product line focuses on a few specific cosmetic products. The company’s diamond crushers are lip toppers that can also be applied to other parts of the body.

Is This Business Really Cruelty-Free?

Many people don’t know that a lot of commercial makeup products are tested on animals. This is to make sure that they are safe for human use. Lime Crime is certified through PETA and The Leaping Bunny Program. This campaign was created by the Coalition for Consumer Information on Cosmetics. It was specifically designed to bring awareness to the number of cosmetic products that are currently tested on animals. A huge problem with modern animal testing is that it’s still very unregulated. Toxicology tests are administered to mice, rats and other animals. PETA claims that over 100 million mice are killed in laboratories every year in the United States. Lime Crime assures its customers that all of its products are not tested on animals. This also means that they exclude any products that are produced by animals. Reading the labels on makeup products may be extremely difficult. Makeup companies in the United States are regulated by the Food and Drug Administration. The FDA only requires a basic declaration of the ingredients used. Buying products from this business ensures that all of your makeup will be safe for vegan use.

Who is the founder of this company?

This company was founded by Doe Deere. She currently also serves as the creative director of the company. She started the business with a very simple philosophy. She wanted to make vegan cosmetic products that have mass appeal. Much of the style of her brand fits into the overall vibe of California. Her business culture also has a strong viral internet presence. She reaches out to customers through sites like Twitter, Instagram and Facebook. This is also what has helped her company gain a substantial following over time.

Natural Shampoo Alternatives Are Taking Over The Hair Care Industry

With so many people changing their diet to incorporate natural foods, it’s no surprise that they are looking to natural alternatives for other aspects of their life, from household cleaners to beauty supplies.

Beauty and hair care experts are discovering the benefits of natural shampoo alternatives, and for good reason: much evidence has been coming out regarding the chemicals which are put in shampoo, such as sulfates and artificial fragrances, which actually do damage not only to your hair but to your health, as these chemicals seep into the bloodstream through the skin. Natural shampoo alternatives are a great way to keep your hair looking fabulous and your body free of toxins.

Visit Guthy-Renker to know more about Wen.

#1: Baking Soda

Baking soda does wonders when it comes to cleaning dirty surfaces, so you can imagine how well it works on your hair. By dissolving a teaspoon or two (depending on the length and thickness of your hair) of baking soda in some water, this makes a great shampoo that cleans you hair wonderfully.

#2: Chamomile Tea

Not only does this natural alternative clean your hair, but it also calms frizz the same way it calms your brain after a long day. Another plus is that it leaves your hair smelling great!

#3: Tea Tree Oil

Tea tree oil is considered nature’s astringent. It has serious anti-bacterial and cleansing properties that will leave your hair feeling tingly clean. It’s also very effective for relieving dandruff.

#4: WEN By Chaz Cleansing Conditioner

This product has become very popular among those who wish to maintain a natural lifestyle. WEN By Chaz Cleansing Conditioner is made of only natural and organic ingredients such as essential oils and vegetable glycerin, so your hair will be healthy and gorgeous.

The Wen By Chaz Cleansing Conditioner acts as a shampoo, conditioner, deep conditioner and leave-in conditioner. It also entangles your hair very well. In other words, by switching to this natural product, your hair will be soft and healthy without the use of dangerous drug store shampoos and conditioners.

Natural hair care has definitely become a trend as of late, but it’s undoubtedly here to stay as people who have switched to these natural alternatives are seeing significantly positive results. Healthy, natural hair is beautiful hair! Check out the product ads on to learn more.

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Accreditation Achieved By Securus Technologies

Securus Technologies published a press release recently stating that the company received a A+ rating from the Texas Better Business Bureau (TBBB). Securus also went the extra mile and passed voluntary accreditation by the TBBB verifying that Securus is operating with the highest in integrity and honesty as related to customers, staff, and the inmates they service.


Accreditation through the BBB means a company is operating within the following BBB standards:

Building Trust

Using Honest Advertising for the Business

Be Open and Disclosing all Policies and Procedures Upfront to the Customer

Tell the Truth in all Matters

Be Responsive to Disputes and Criticism

Safeguard Company and Customer Privacy

Embody Integrity in all Business Dealings


In addition to teaching, and practicing these values with staff members, Securus Technologies Senior Vice President of Operations, Danny de Hoyos stated that the company has built an in house call center that seats 220 staff members. Having such a large call center, the largest in the industry, helps Securus Technologies better control and improve customer service experiences. View the company profile on


Customer service now has a 4.2 rating out of 5, with a 99% first call satisfaction rating. Securus CEO Rick Smith stated that Securus is committed to providing the best in customer satisfaction and inmate safety and that the accreditation is a verified process showing Securus’ commitment to customer satisfaction.


Securus Technologies is based in Dallas, Texas, and is one of the largest inmate communications companys in the nation. Securus provides service for over 3400 facilities and 1,200,000 inmates. They specialize in emergency response, information management, biometric analysis, incident management, investigation, inmate self service, communication and monitoring services.



José Borghi is Among the Top Most Influential Advertisers In Brazil

José Borghi is the founder of the Old Borghi Lowe currently known as Mullen Lowe Agency. The firm is known for its influential advertising strategies. José Borghi is the creator of the great campaigns such as the Sazón when Zeze di Carmago and Luciana, ‘Is Love,’ became a hit. It remains memorable to date. The other campaign is the Mammals Parmalat where kids dressed like stuffed animals then sang great giggles.

He was not sure about pursuing advertising in school or not until his sister invited him to watch a performance in Castro Neves Theater. Her intention was to help him decide on which way to follow. The presentation was on commercial Vts awarded in Cannes. José Borghi from that day decided on his career path even if he wasn’t sure of what future holds for him.

José Borghi was born in Presidente Prudente and graduated from PUC-Campinas where he specialized his career in advertising. In 1989 José Borghi got his first job at Standart Ogilvy before joining other top agencies in the area. The advertising agencies he worked for include Talent and Leo Burnett, FCB as well as DM9/ DDB.

He partnered with Erh Ray to open an ad agency known as BorgiErh where at the point of inception they did not have any investor, godfather or even a bank. They worked so hard for the success of the agency on before it was bought by Lowe and became Borghi Lowe in 2006. The Brazilian Advertising agency grew from that time gaining more evidence in the local and international market.

The agency later merged with the Mullen Group to form the Mullen Lowe where José Borghi became the Co-CEO with André Gomes. Mullen Lowe Brasil has continued to succeed even in adverse situations, and José Borghi says that it is through their efforts they have come this far.

Through the agency, Jose Borghi and his Co-founder have carried out campaigns for top companies and won several awards. The companies include Honda, Delta Airlines, Unilever, Procter, Fiat, Electrolux, Bunge Group, Asia Motors, America On Line, Editora Globo, Alpargatas, Leaf Group, Antarctica, BankBoston, Itaú, Arcor, Coral Paints, and American Express among others.

Some of the awards they won include 14 Lions Cannes, 10 awards at The One Show, 10 Clios Advertising Awards, 7 awards at the London Festival, and 11 at the New York Festival Awards 15 April. José Borghi was as well elected by the JPA in 2009, as the professional “Advertiser of the Year” by the agency in Columnists São Paulo (26th year).

The Importance of Professional Affiliations

The rules are he same when it comes to finding an event planner. It does not matter if it is a corporate or social event. There is a need to make sure that the event planners are worth the work that they are being hired for. Fortunately, there are many ways that one could figure out whether or not they should hire the help of an event planning company in NYC. A combination of techniques could make sure that the host gets the service that he is looking for. That way, the host can make sure that his event is going to go smoothly.

One very important method for choosing good event planners in NYC is through the use of professional networks. Professional affiliations are signs that the company is a good company for event planning. After all, companies would only affiliate with other companies if they are a good reflection of the company itself. After all, they want to look good. If the other company that they associate with is not good at the job it does, then it is going to cause people to associate any affiliated company with that company, no matter how good that company is.

One company that is worth affiliating with is 23 Layers. They are so effective in the type of event planning they do that they have to be careful who they associate with if they want to easily keep their reputation as a good service provider when it comes to event planning.

Among the professional event planners associations that one may want to look at for finding an event planning company are the International Special Events Society, Meeting Professionals International, National Association of Catering Executives and plenty of other associations. The whole point is to make sure that the event planner is trustworthy.