Monthly Archives: October 2016

Two Sides to the Coin of Reputation Protection

Most business owners and entrepreneurs are coming to the sage conclusion that they must manage their Online Reputation Reviews. Understanding a reputation must be properly and effectively managed is one thing. Knowing how to perform the requisite tasks is another. The tasks may not be difficult, but they are involved. The steps necessary for corrective reputation management are deliberate and should be performed appropriately and with the right attitude. Failure to follow the right steps simply means a reputation is going to suffer. What is the value in that result?

The right move, at this point, is venturing into answering questions about whatstepsneed to be taken to fix things that may have gone south for a previously good reputation.

One step to take is to make a strong investment in cybersecurity. Engaging in search engine optimization and publishing press releases are common responses to questions about what should be done to fix a reputation. Preventive measures are extraordinarily helpful as well.

Hackers can get into a computer system and procure a lot of sensitive information. Once the information is acquired, a document dump could occur that might prove extremely embarrassing for a business. Hacking may not even be necessary for sensitive information to make itself known in the online public arena. Sometimes, very poor cybersecurity oversights lead to outright disasters – avoidable disasters.

Answering email links could lead to being drawn into a phishing scheme. Forgetting to protect a password could be another example of an oversight that leads to potential reputation devastation. Managers must be sure employers are up to date on all the basics of cybersecurity. Installing exceptional antivirus and firewall software helps as well.

Living in a cocoon, however, does not help whatsoever. Businesses need to invest in software that aids the tracking of the mention of the business’ name online. Monitoring social media is extremely important. Being on top of anything negative or controversial published online leads to being able to take steps to fix things.

A combination of preventive measures and proactive steps can yield exceptional results. Business owners do need to do both to keep a reputation intact.


Doe Deere’s Inspiring Colors

Russia born Doe Deere, was just a teenager when she came up with a way to change the makeup industry forever. When Doe arrived in the states at the young age of seventeen, she had big ambitions and dreams to become a musician. All of that was put on hold, however, when she discovered that her true passion was cosmetics. She would sell hand made temporary tattoos in the streets of New York City, and loved having that entrepreneurial role. What she did next would change cosmetics forever.

Always looking for a glimmer of success, she decided to come up with her own formula and shades of cosmetics. At a time when color was not so sought after in the makeup world, Doe simply couldn’t live without it. She took matters into her own hands and decided to offer the world a small collection of colorful makeup products through an eBay store. Her ideas were a huge hit, causing her little project to become an overnight success, and soon she was launching her own site.

Though her company is based online, it’s a great outlet for her to use social media as a way to connect with her fans. She uses inspiration from her fans when it comes to discovering new shades, trends and more. Doe refers to her fans as unicorns, since it takes a special kind of person to wear such bold and majestic colors. Doe takes her fans very seriously, and considers their thoughts and feeling when it comes to being a role model and when it comes to adding to her line. She strongly feels that her line helps other to express themselves, without guilt. Makeup is the perfect way to express yourself and show the world who you really are.

Doe is a true inspiration, and prides herself on using animal cruelty free products. She would never test products on an animal, but instead, tests them on herself. She spends much of her time in the lab testing and trying out new products and shades. She is very much a behind the scenes kind of boss, who loves to treat her employees with respect.

You can’t go wrong with the new fall line of Lime Crime. Lip colors such as mauves and golds and pinks will have you swooning. Eye colors with glimmers of gold and green, and so much more will have others in awe. Lime Crime’s unique line has really changed the face of the industry, and allows others to express themselves through beautiful, bold color, thanks to Doe Deere.

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Dr. Avi Weisfogel Is Driving Innovation In The Worlds of Dentistry and Sleep Medicine

Sleep apnea, the disorder wherein individuals have breathing patterns that tend to be abruptly interrupted while they sleep, is perhaps far more common and more undertreated than many people realize. Currently medical professionals have identified at least three types of sleep apnea: obstructive sleep apnea, complex sleep apnea and central sleep apnea. No matter its form, the constant disturbances in breathing can limit the quality of a patient’s sleep and thus their quality of life. Individuals who suffer from sleep apnea may find themselves feeling unrested despite going to bed earlier and as a result can end up falling asleep during tasks that require their immediate attention such as driving. Sleep apnea can also cause cardiovascular problems and is related to diabetes, depression, high blood pressure and nonalcoholic liver disease.

The need to treat this sleeping disorder has presented a challenge to the medical community. The medical discipline of dentistry actually offers solutions for patients dealing with sleep apnea but due to cultural norms in the medical profession the knowledge that beneficial knowledge that dentists have is often siloed from physicians who are charged with treating patients who have the disorder.

Holistic treatment of sleep apnea requires collaboration between physicians, doctors that practice sleep medicine and dentists. Dr. Avi Weisfogel, a trained dentist and founder of Dental Sleep Masters, has worked for many years to drive the cooperation between medical experts in these three fields so that they can offer the treatment that sleep apnea treatments need to have a higher quality of life. Dental Sleep Masters is a company founded by Dr. Weisfogel. The company and its unique treatment and healthcare delivery model brings dentists, sleep medicine professionals and physicians together to effectively treat patients with sleep disturbed breathing conditions.

Dental Sleep Masters is the brainchild of Dr. Weisfogel who began his career as a dentist and the founder of the dental practice Old Bridge Dental Care. Weisfogel successfully ran his practice for nearly two decades before he decided to foray into the world of sleep medicine. He realized that his expertise in the world of dentistry would enable him to provide better treatment options to individuals who were living with sleep apnea by employing the use of appliances made for the mouth.

The Life of Lime Crime

Doe Deere, the creator of the incredibly popular Lime Crime, has been named one of the Top Inspiring Female Entrepreneurs by Self-Made magazine. The businesswoman has been highly involved with fashion and cosmetics since childhood. She started out being obsessed with art via paints and pencils. This kind of art has remained important for her, but her real and lifelong passion turned to passion and then to cosmetics as well. She fondly recalls how she first began her love of cosmetics during a slumber party when she was nine. Learn more:

During the evening, she and her friends dressed up in various fashions as was their favorite custom. It was as the evening progressed that they decided to try on one of her friend’s mom’s makeup. It was a moment that changed her life forever and she never looked back. She spent the next couple of decades perfecting the art of cosmetics. Although she started posting cosmetic pictures online in 2006, she didn’t believe she had quite mastered it until she was in her late 20s in 2008. This is when she founded Lime Crime.

This is actually a name that originated in 2004. That is when she was required to name her new eBay store. She just put down the first thing that came into her head, which was “limecrime.” It was not an unlikely thing for this to come to her mind since Lime is her favorite color. She says that she wished she had come up with a better name but doesn’t think it really matters that much. She is immensely proud of the huge success that Lime Crime has become. The company has remained largely internet-based. Deere highly favors such a concentration.

It means they have access to constant communication to and from their clientele. The bad thing about it is that the internet is a super easy place to spread false negative rumors. Lime Crime has definitely had its share of being the brunt of such rumors but Deere has learned how to effectively deal with such problems. She has found that the most effective way to deal with people who are spreading lies about you is to just ignore them. She does acknowledge those naysayers who really do have legitimate concerns and makes sure that each of these people is talked to by either herself or a Lime Crime representative. She definitely deals with promising young cosmetics and fashion entrepreneurs who are looking for advice about breaking into the business.